attiki

Attiki honey is the number 1 selling brand of honey in Greece and in Europe, they have been in the Canadian market for a few years. They have recently introduced their Dark Forest Honey to the Canadian market and asked Unite to help build awareness.

Dark honey is used in Middle Eastern cultures for its highly medicinal value. These cultures consume dark honey regularly and are accustomed to the unique taste which is derived from honeydew found in coniferous forests. To get their attention we needed to focus on the taste they’re accustomed to and the health benefits they count on.

The headline “Bold, Rich Forest Flavour. Sweet Natural Goodness.” along with the product in a natural forest setting visually brought home the taste of the product that many dark forest honey consumers expect. We added additional copy for those less familiar to help describe the product. The campaign budget and targeting primarily focused on a middle eastern demographic and secondarily to honey lovers, and health-conscious people.